American Lifetime

A time to remember.

Get the #1 Best Selling Day Clock.


Growing older shouldn’t mean losing touch.

The clearest clock for blurry memories.

Absolute Clarity

Clearly spells out the current time and part of the day, day of the week, date and month—with no confusing abbreviations.

Ultimate Readability

Large illuminated display can be seen from all angles and from up to 20 feet away by users with vision impairments.

All-Day Assistance

With 5 multi-function alarms, this is the only clock of its kind to support users through wake-ups, medication reminders and appointments.

Instant Setup

Simply plug it in and your Day Clock will display the time and date.

The 2nd Generation Day Clock

Absolute clarity, readability and ease to give older folks their senses back.


Purchased this clock for my mom. We both love it. Easy to read and oh, so helpful. It was delivered quickly and packaged well.

– Rebecca Simon

Fort Lauderdale, FL

Fast shipping, excellent product, what else can a consumer ask for? Everything is so perfect. Just worth every penny.

– Harvey Ross

Dallas, TX

The American Lifetime Commitment

USA-Based Customer Care

Our products serve customers who may need a little extra assistance. That’s why we take extra care to answer our phones and email quickly and clearly.

1-Year Warranty

Your clock is made to last and we are confident it will. If something does misfire, tell us within 1 year of purchase and we’ll replace it in full.

100% Money-Back Guarantee

Not what you expected? Send your clock back within 30 days for a full refund—no questions asked.

Who Inspired the Day Clock

American Lifetime is directly inspired by the American Dream, that “life should be better and richer and fuller for everyone... according to ability...” As our parents grow older, we seek ways to preserve their independence and sense of self. The Day Clock plays a major part in this for so many families.

How We Honor Our Elders

At American Lifetime, you won’t find any talk of aging, memory-loss or dementia on our products or packaging. That’s because we’re not about what’s been lost. We’re about reminding older folks of all they are still holding onto, and everything worth preserving.

Why We Give 10% to Charity

Growing old is a wonderful fact of life, and we are committed to improving the way the next generation experiences their golden years. For every clock that you buy, we donate 10% of the profits to a charity focused on dementia research, social services or adult education.

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